Salt Life today announced the addition of Colin McPhillips to its 2013 roster of brand ambassadors. Salt Life is an authentic sport, performance and lifestyle brand that embraces those that love the ocean and everything associated with living the Salt Life. Salt Life Holdings selected IMG Worldwide in 2010 as its exclusive licensing agency to manage and grow the Salt Life brand.
In making the announcement, Richard Thompson, a Founding Partner of Salt Life, said, "It has been our dream to have a team of pro athletes that defines our brand vision. Collin joining our team gives Salt Life that extra boost in the surf industry as the sport is very core to our brand. Colin is really the whole package -- hard core waterman, competitor and family man -- and we are extremely excited to welcome him to the Salt Life family."
As part of Salt Life's continued efforts to expand its offerings to all ocean lifestyle enthusiasts, Salt Life has signed 3x Longboard World Champion and Pro SUP Colin McPhillips as a Brand Ambassador and Team Salt Life member with an exclusive apparel and headwear deal. Exuding the ethos of "living the Salt Life," McPhillips will introduce and promote the Salt Life brand to an entirely new segment of consumers. Currently competing in the 2013 ISA World Stand Up Championships in Peru for Team USA, McPhillips is already officially clad in Salt Life apparel and headwear in competition as an official ambassador and member of team Salt Life.
Since its inception, Salt Life has identified and engaged in licensing agreements that are natural brand extensions of the creed "I Live the Salt Life." From its viral decal origins, Salt Life now offers branded men's and women's apparel, headwear, footwear, sunscreen and skincare, sunglasses, beach and boat gear, decals, technology, pet and personal accessories, as well as beach themed restaurants and flagship retail stores.
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